1986 books total
You might know Aaron Watson thanks to the podcast he hosts and produces, Going Deep with Aaron. He’s also an entrepreneur, CEO and Co-Founder of an agency called Piper Creative, where he helps businesses with their branding through podcast and visual media production.
I’ve been listening to Aaron’s podcast for a while now and even reached out to some of his wonderful guests. He started it back in 2015, as a place for big ideas, business strategy, and honest conversations. His episodes are meaningful, deep conversations with entrepreneurs, writers, coaches and innovators who talk about their passions, fears and problems they face.
Aaron also hosts Going Deep Summit, a conference held once a year, where people from all walks of life mix it up – the next one will be on March 23rd, 2019.
He was a two-time national champion with the University of Pittsburgh’s ultimate frisbee team and captained the Pittsburgh Thunderbirds in 2015 and 2016.
Discover the books that impressed Aaron the most and which company he thinks will soon take over the world. 🙂
Antifragile by Nassim Taleb. There are so many foundational ideas and mental models in that book. I’ve never come across someone who read the whole book and argues that he’s not right about a lot of things.
The Triad (Fragile, Robust, Antifragile), Naive Intervention and Iatrogenics, The Barbell Strategy, Optionality, and the Lindy Effect. I could go on, but you get the idea.
I was not particularly conformist as a teenager (and beyond). The Gospel According to Larry by Janet Tashjian played a large role in helping me understand how to get comfortable being different.
Antifragile. Are questions #1 and #3 usually different?
I hate ebooks. I love the physical book in my hands. It’s just better. When I’m reading on a screen, it’s too easy to get distracted.
Show up early to every meeting. Read books instead of Twitter. Try to read before bed.
I make a new book recommendation every month and collect everything I’ve read for an end-of-year summary.
Look at my pile of books and pick the one(s) that calls to me. You have to be excited to read the content. Without a why, I’ve got no shot of really focusing.
I follow so many people who read and mention books they like that it’s hard to process all the recommendations. When 3-4 people all mention the same book, that’s usually a good clue to add it to my list of things to read. That list has 200+ titles and growing.
The Everything Store by Brad Stone
Amazon is going to rule the world unless governments decide to break them up. It just makes sense to understand the most powerful company on the planet. Also, there is a (small) chance that Amazon sets up HQ2 in my hometown (Pittsburgh).
Links where you can follow Aaron Watson or find out more about his projects:
All books mentioned by Aaron in this interview: