The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

Ola Olusoga (Co-founder/Populum)

Like Charlie Munger once said: “I’ve long believed that a certain system - which almost any intelligent person can learn - works way better than the systems most people use [to understand the world]. What you need is a latticework of mental models in your head. And, with that system, things gradually fit together in a way that enhances cognition. Just as multiple factors shape every system, multiple mental models from a variety of disciplines are necessary to understand that system". You can read this book to start building a "latticework of mental models in your head".

Aaron Watson (CEO/PiperCreative)

Question: What books would you recommend to young people interested in your career path?

Answer:

• Purple Cow by Seth Godin
• End of Jobs by Taylor Pearson
• Rework by Jason Fried & DHH
• Trust Me I’m Lying by Ryan Holiday
• The Complacent Class by Tyler Cowen
• The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
• Losing My Virginity by Richard Branson

Christopher Lochhead (Host/Legends and Losers Podcast)

Question: What five books would you recommend to young people interested in your career path & why?

Answer:

I know this is sounds self-serving but I’d recommended both of my books, the soon to be released,

• “Niche Down: How to Become Legendary by Being Different”

and

• Harper Collins’ “instant classic,” “Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets”

In addition:

• The Effective Executive, by Peter Drucker
• The E-Myth, by Michael Gerber
• Radical Candor: Be a Kickass Boss Without Losing Your Humanity by Kim Scott
• Back from the Dead, by Bill Walton
• The 22 Immutable Laws of Marketing, by Al Ries and Jack Trout