This book has 3 recommendations

Ola Olusoga (Co-founder/Populum)

Like Charlie Munger once said: “I’ve long believed that a certain system - which almost any intelligent person can learn - works way better than the systems most people use [to understand the world]. What you need is a latticework of mental models in your head. And, with that system, things gradually fit together in a way that enhances cognition. Just as multiple factors shape every system, multiple mental models from a variety of disciplines are necessary to understand that system". You can read this book to start building a "latticework of mental models in your head".

Aaron Watson (CEO/PiperCreative)

Question: What books would you recommend to young people interested in your career path?

Answer:

  • Purple Cow by Seth Godin
  • End of Jobs by Taylor Pearson
  • Rework by Jason Fried & DHH
  • Trust Me I’m Lying by Ryan Holiday
  • The Complacent Class by Tyler Cowen
  • The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
  • Losing My Virginity by Richard Branson

Christopher Lochhead (Host/Legends and Losers Podcast)

Question: What five books would you recommend to young people interested in your career path & why?

Answer:

I know this is sounds self-serving but I’d recommended both of my books, the soon to be released,
  • “Niche Down: How to Become Legendary by Being Different”
and
  • Harper Collins’ “instant classic,” “Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets”
In addition:
  • The Effective Executive, by Peter Drucker
  • The E-Myth, by Michael Gerber
  • Radical Candor: Be a Kickass Boss Without Losing Your Humanity by Kim Scott
  • Back from the Dead, by Bill Walton
  • The 22 Immutable Laws of Marketing, by Al Ries and Jack Trout

Amazon description

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

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See more books recommended by: Ola Olusoga, Aaron Watson, Christopher Lochhead

See more books written by: Al Ries, Jack Trout

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