Interview with Kris Reid, the Coolest Guy in SEO: Books & Reading Habits

Hi guys, Cristina here!

This week we had the chance to talk to Kris Reid, probably the coolest guy in SEO 🙂 and the founder of Ardor SEO.

Kris is an Australian entrepreneur, with a degree in Software Engineering. After obtaining his degree, he moved to Europe for a few years, where he worked with multiple companies.

When the global financial crisis hit, he headed back to Australia, where he created an online game called Mob Warrior.

As the completion day approached, he realized he doesn’t know how to get people to discover the game’s website and sign up to play. That’s when he started studying SEO techniques and how Google Works, learning everything about meta data, title tags, keywords, how to build authority and high-quality backlinks, and many others.

Later on, Kris started offering SEO services and built Ardor Media Factory as a search marketing agency that builds custom links for companies, gains local citations and publishes brilliant reviews. Nowadays, they have offices in Australia, Cambodia and Philippines and offer professional services in SEO and other related services.

Find out from our interview what books had the biggest impact on Kris, how something he read in a book helped him, how he makes time for reading and many other interesting things related to reading habits. Enjoy!

What’s your favorite book and why? Business and non-business, if possible.

I’m a hopeless romantic, Gone With the Wind is an epic love story based around a tale of an empowered woman struggling to success in a time of extreme adversity. There is a reason it’s a classic!

Business books, I also recommend the classics. Anything that can stand the test of time is proven great knowledge that is effective. How To Win Friends And Influence People, constantly on the Amazon best-seller list. The 7 Habits Of Highly Effective People. This revolutionised my work day!

Was there a moment, specifically, when something you read in a book helped you? Can you tell me about it?

You can read all the knowledge you want but if you don’t take action, it won’t do a thing. From the above book, 7 Habits, I try to categorize my tasks and stay focused on the Important but Not Urgent, as those are the tasks that provide the most growth.

What books had the biggest impact on you? (perhaps changed the way you see things, dramatically changed your career path)

The first business book I ever read was Rich Dad, Poor Dad. My father gave it to me when I was about 14 or 15. Just the other week an old friend of mine reminded me of when I read it. She said I wouldn’t shut up about it for months. It influenced me greatly at a time of growth and helped put me on the Entrepreneurial journey.

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What books would you recommend to youngsters interested in your professional path? Why? (no number limit here)

Haha​ ​the​ ​above​ ​would​ ​be​ ​a​ ​good​ ​start ​:)

The most important thing a young person can do, is try as many things as they can to see what they really enjoy. To be successful to me doesn’t mean how much money you have, but how much time you can dedicate to doing what you love. Experiment, find what you love and do that! Read about that and become a master of that!

I’m interested in finding out more about your reading habits. How often do you read? In what format?

I like books. Hard cover big books! I spend all my working days pounding on my laptop or reading giant long email chains. When I finish work the last thing I want to do is be reading on an electronic device. Give me a park bench, a shady tree and a big hard cover book!

I try to find 1 hour a day to learn. Whether that means watching a TED talk, going for a walk and listening to an audiobook or sitting in the park. It depends on what I have energy or time for.

How do you make time for reading?

Use the 7 habits of highly effective people! Block out time on the calendar. Write in your journal when you’re going to read. Plan for it and make the time, otherwise the little “busy” tasks will eat up your day and you’ll get nothing important done.

Do you take notes or have any other technique for conquering the torrent of information?

Yes! When I read a business book I use a highlighter. I highlight every line that I find interesting. Then when I finish the book I compile the highlighted notes into one document and then I write a summary of the notes.

This really helps all that super valuable knowledge stick in your mind.

How do you choose what books to read next?

I try to get recommendations from friends and business leaders that I know and respect. People that relate to me and know my goals. They can help me find the best books for me. My reading list tends to grow faster than I can read, but it keeps me motivated to keep reading.

Do you prioritize those recommended by certain people? Is there anyone that you consider a book-recommendations guru?

I usually have 3 books on the go at any one time. I really read what I’m in the mood for that day. Sales, management, productivity, whatever the topic, you do need to enjoy the process.

Last question: what book are you currently reading and what are you expecting to gain from it?

I just started Simon Sinek – Find Your Why. I feel that I pretty much know my Why, but I do hope that I can better conceptualise it so that I can help my team better understand the Why of Ardor.

Links where you can follow Kris Reid or find out more about his projects:

  • Ardor SEO
  • Kris Reid @ LinkedIn
  • Kris Reid @ Twitter
  • Ardor Media Factory

  • Books mentioned by Kris Reid in this article:

    1 Comment

    1. Mark Ferguson

      July 04, 2018 at 3:17 pm

      Be very careful with Kris Reid. I hired him to work on my site and he did more harm than good then overcharged me. he refused to refund me even after admitting he overcharged me. After our dispute, numerous fake reviews popped up all over the internet on me. He had gotten me a number of “authority links” for my site, but they were from sites that had no ranking and no traffic. After our dispute, he removed those links! Many articles show a 404 error. I did a 40 minute video detailing everything he did with proof in emails here:


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