Stop reading. Start applying.

May 27, 2019 | Posted by Cristina in Past Newsletters

The text below was first sent to our newsletter subscribers in May 2019. If you enjoy it and want more, subscribe here.

You don’t need to read more.

You don’t need to consume yet another word or bit of information.

You don’t need to devour more articles, more podcasts, more white papers, more blogs or more newsletters (yes, including this one) on the subject.

You don’t need to buy and read more books.

You’ve had enough talks (real or imaginary) debating that knowledge.

But it’s all for nothing if you don’t start applying in real life… right NOW.

The world that we live in doesn’t reward knowledge. It rewards how you put that knowledge into practice.

Ideas are worthless. Execution without making something public is also worthless.

It’s in vain if you bring a project up to 99% and it’s almost ready, but never release it. The public won’t know that you did something – even if you did it better than anything else in the world, even if it’s 99% done, if they never find out about its existence.

Why do you continue planning and learning, if you never take it to the next step and put that knowledge into action? Doing is the fastest way to learn something, gain feedback and evolve.

Don’t tell yourself you’re a perfectionist, when you’re just insecure. You’re afraid of what ‘others’ might say. You’re afraid that you’ll be judged.

Well, guess what: if you want to make sure that nobody ever judges you, just don’t do anything remarkable. Don’t explore your hidden talent to start a side hustle, don’t try to improve your life. If nobody knows about you and your existence, you’re safe! they’ll never criticize you.

When you start doing things, you can bet that you will be noticed and you will be judged. There will be lots of people who’ll feel entitled to tell you what to do, what not to do, the ideal way to do that, and give you “constructive” feedback about how they would do that better. And it will say more about who they are, their values and current frustrations, than it says about who they talk about.

Don’t let too much information paralyze you and delay action. Stop inventing imaginary excuses.

Stop reading. Start applying. Start releasing.

As always, today’s newsletter is more about me than it is about you. 😛 It’s the advice that I need to apply.

However, if you do feel the need to read more and feed your neurons, take these two important steps:
1. Always remember to zoom out and focus on your bigger purpose. Know your “why“.
2. After you read something, write down one way you’re going to apply in your life what you read, just one way, and do that today.

Growing for the sake of growing is the ideology of the cancer cell, just like gaining more information just for the sake of it.

The text above was first sent to our newsletter subscribers in May 2019. If you enjoyed it and want more, subscribe here.


  1. Sam

    July 31, 2019 at 9:42 pm

    I would love to hear what people think about specifically someone applies what they read into the real world and everyday life. Do you take notes while you read, if so what do they look like, how does someone determine what is important and applicable to everyday life and what are just superfluous facts? Do you re-read your book notes often to actually remember and retain the information you spent hours gathering? Just some things to ponder!


    • Cristina

      August 01, 2019 at 7:58 am

      Hi, Sam!
      There’s a lot of content on these topics in our weekly newsletter, you should sign up for that and check out the archive 🙂 We also ask everyone we interview about their reading process and how they take notes – so that might interest you as well.
      – Cristina


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