Books Recommended by Jessica Lauria
Read the interview: Jessica Lauria and Karen Pfaff Manganillo
8 books recommended by Jessica Lauria
Start with Why: How Great Leaders Inspire Everyone to Take Action
by Simon Sinek
It’s amazing how many companies exist without ever knowing their ‘Why’ – it’s what we are always trying to uncover for clients in advertising and as a brand, something we always are trying to answer. Understanding the why gives you purpose so you know what you are striving for everyday.
The War of Art: Break Through the Blocks and Win Your Inner Creative Battles
I love this book. It simply lays out the difference between the true artist and the amateur. It is so inspiring and makes you understand see if you are doing something because of a real passion or just passing the time. It also makes you realize that true success is never an accident.
Purple Cow
by Seth Godin
If you are going into advertising and marketing, remember that you want to make an impact in the world and not just be another mediocre brand.
The Catcher in the Rye
It explores great characters during a special time in New York history. I love walking around New York and thinking about how it has evolved and changed over the decades, yet so much of its authenticity remains.
What To Do When It’s Your Turn
by Seth Godin
This book is my professional bible and my key management tool. It dives into our human instinct to make excuses, settle for less and complain about why we haven’t achieved success. But the main idea always rings true – that it is up to us… Read the full quote
This book is my professional bible and my key management tool. It dives into our human instinct to make excuses, settle for less and complain about why we haven’t achieved success. But the main idea always rings true – that it is up to us to make change - For others and for ourselves. Nothing is stopping you but you. It’s a reminder of the awesome power of now, the power of positivity and just simple the power of showing up and moving forward. I have used it in every management review I give because Seth uses incredible insights to uncover our insecurities and provides clear actions on how to move beyond our immediate issues. It’s an inspirational book that is also a step by step guide to keep you motivated.
You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life
by Jen Sincero
I bought this book because I was curious about the title. I loved it and bought it for my entire team. The universe matches the energy you put out. It’s so true. If you put out positivity, you get it back. It’s a great reminder… Read the full quote
I bought this book because I was curious about the title. I loved it and bought it for my entire team.
The universe matches the energy you put out. It’s so true. If you put out positivity, you get it back. It’s a great reminder that you are in charge of your destiny. Another point in this book that I love - if someone has a problem with you, it’s their issue. Not yours. We put some much weight on what people think about us, when it really shouldn’t matter.
Truth, Lies, and Advertising: The Art of Account Planning
by Jon Steel
‘Truth, Lies and Advertising: The Art of Account Planning’ by Jon Steel In advertising you can try to follow a model, or data or process, but that will never lead to great, impactful work. Great work comes from the humanity of simple consumer insights and… Read the full quote
‘Truth, Lies and Advertising: The Art of Account Planning’ by Jon Steel
In advertising you can try to follow a model, or data or process, but that will never lead to great, impactful work. Great work comes from the humanity of simple consumer insights and how that comes to life. There is just a little bit of magic that happens with people come together with the same goal to create work that has meaning.
Bringing Up Bebe: One American Mother Discovers the Wisdom of French Parenting
Well I just had a baby a few months ago, so my world is being dominated with all things baby. I’m currently reading ‘Bringing Up Bebe’ by Pamela Druckerman. An American journalist who raised her family in Paris and dives into the psychology of French… Read the full quote
Well I just had a baby a few months ago, so my world is being dominated with all things baby. I’m currently reading ‘Bringing Up Bebe’ by Pamela Druckerman. An American journalist who raised her family in Paris and dives into the psychology of French parenting. It’s fascinating and only reinforces how neurotic American parents can be. Great to hear all sides and theories on raising children so you take bits from here and there to create your own style, just right for you and your family.