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Best Business Biographies: 50 Picks Recommended by CEOs
The business biographies that founders and CEOs on The CEO Library recommend most are Elon Musk by Ashlee Vance, Shoe Dog by Phil Knight and Steve Jobs by Walter Isaacson. Vance follows Musk from South Africa through PayPal to Tesla and SpaceX, Knight tells how a fifty dollar loan and a car trunk of Japanese running shoes became Nike, and Isaacson wrote the life of the Apple co-founder at his own request.
The list is for founders, managers and investors who learn by watching how other people built companies. Most of the books follow one life, either as a memoir by the founder, as with Sam Walton, Howard Schultz, Yvon Chouinard and Michael Dell, or as a biography by a journalist or historian, as with Ron Chernow on Rockefeller and Alice Schroeder on Warren Buffett.
Under Also worth reading come books that tell a company’s story more than a single life, such as Bad Blood on Theranos, Hatching Twitter and The Airbnb Story, along with Creativity, Inc., where Ed Catmull’s career frames his lessons on running a creative studio.
We ranked these 50 books by how many of the 1,088 founders, CEOs and leaders on The CEO Library recommend them: first the 39 books mainly about founders and business leaders, then 11 related books under Also worth reading.
1. Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future
by Ashlee Vance
Recommended by 25 leaders, including Richard Branson, Casey Neistat and Howard Marks
Ashlee Vance traces Musk from a hard South African boyhood through Zip2 and PayPal to SpaceX, Tesla and SolarCity, built on long talks with Musk and hundreds of other interviews. Richard Branson praises how it captures an entrepreneur undaunted by setbacks.
2. Shoe Dog: A Memoir by the Creator of Nike
by Phil Knight
Recommended by 21 leaders, including Bill Gates, Warren Buffett and Andre Agassi
Phil Knight recalls borrowing fifty dollars from his father, selling imported Japanese running shoes out of his car and fighting bankers and rivals to turn Blue Ribbon Sports into Nike. Bill Gates calls it an honest picture of how messy business success really is.
3. Steve Jobs
Recommended by 16 leaders, including Ryan Holiday, Fabrice Grinda and Yaro Starak
Walter Isaacson follows the Apple co-founder whose perfectionism and drive remade computers, music, phones and animated film, drawing on more than forty interviews with him and over a hundred with colleagues and rivals.
4. Delivering Happiness: A Path to Profits, Passion, and Purpose
by Tony Hsieh
Recommended by 14 leaders, including Ola Olusoga, Chelsea Frank and Joel Gascoigne
Tony Hsieh tells his own entrepreneurial story, from a worm farm at nine and LinkExchange, sold to Microsoft, to running Zappos and selling it to Amazon, and argues that culture and happiness can drive profits. Joel Gascoigne says Zappos shaped how Buffer set its values.
5. Losing My Virginity
Recommended by 11 leaders, including Robin Sharma, Yaro Starak and Gunhee Park
Richard Branson covers his first 43 years, from early music ventures to the airline and its court win over British Airways, with his ballooning adventures threaded through. Robin Sharma urges aspiring entrepreneurs to read it alongside Business Stripped Bare.
6. The Everything Store: Jeff Bezos and the Age of Amazon
by Brad Stone
Recommended by 10 leaders, including Yaro Starak, Raluca Radu and Santiago Basulto
Brad Stone pairs the story of Amazon, from online bookseller through the dot-com bust to Kindle and Amazon Web Services, with Bezos’s childhood and Wall Street years. Shane Parrish recommends it for understanding disruption, and Craig Pearce calls it his favourite business book.
7. Sam Walton: Made in America
by Sam Walton, John Huey
Recommended by 6 leaders, including Jeff Bezos, Doug McMillon and Ola Olusoga
Sam Walton tells, with John Huey, how one dime store in a cotton town became the largest retailer on earth, and shares his rules on competition, thrift and teamwork. Doug McMillon says he returns to it often, and Jeff Bezos has recommended it.
8. Titan: The Life of John D. Rockefeller Sr.
by Ron Chernow
Recommended by 6 leaders, including Charlie Munger, Ryan Holiday and Mohnish Pabrai
Ron Chernow follows Rockefeller from a childhood split between a devout mother and a snake-oil peddler father to Standard Oil and his late philanthropy, weighing the charges against him fairly. Charlie Munger calls it one of the best business biographies he has read.
9. Let My People Go Surfing: The Education of a Reluctant Businessman–Including 10 More Years of Business Unusual
Recommended by 4 leaders, including Andrew Youderian, Holger Seim and Kai Yeo
Yvon Chouinard, once among America’s best climbers, explains how making better climbing gear for friends grew into Patagonia, and why the company turns bottles into fleece and gives part of its revenue to green causes. Nancy Johnston says it shaped her own company’s DNA.
10. This Is Not a T-Shirt: A Brand, a Culture, a Community–a Life in Streetwear
Recommended by 6 leaders, including Lena Waithe, Tony Hawk and Gary Vaynerchuk
Bobby Hundreds recounts his punk youth in Southern California and how The Hundreds, a label started by outsiders, lasted as streetwear went mainstream, with community at the center. Ronnie Fieg reads it as a guide to launching a brand without losing its core fans.
11. Jack: Straight from the Gut
Recommended by 3 leaders: Warren Buffett, Annika Falkengren and Tudor Mihailescu
Jack Welch tells, with John A. Byrne, how a working-class kid rose through GE Plastics to run the whole company for twenty years and push it to grow. Annika Falkengren took from it that there are no shortcuts and that facts have to be faced.
12. Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader
by Brent Schlender, Rick Tetzeli
Recommended by 3 leaders: Peter Attia, Cal Newport and Gabriel Coarnă
Brent Schlender and Rick Tetzeli follow Jobs from the reckless founder pushed out of Apple to the leader he became, drawing on many hours of taped interviews and on colleagues from Apple, Pixar and Disney. Cal Newport calls it excellent.
13. Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
Recommended by 3 leaders: Mohnish Pabrai, Yaro Starak and Jilliene Helman
Howard Schultz describes how Italy’s coffee bars inspired him to grow one Seattle store into a chain of more than sixteen hundred, guided by values that weigh staff as heavily as profit. Yaro Starak reads it as the story of Schultz himself.
14. The Snowball: Warren Buffett and the Business of Life
Recommended by 3 leaders: Richard Lambert, Marvin Liao and Robert Hajnal
Alice Schroeder, the analyst Buffett chose, spent more than 2,000 hours with his files, family and partners, and he told her to keep the less flattering version where stories conflicted. Richard Lambert recommends it for explaining how Buffett kept beating the market.
15. #Girlboss
Recommended by 3 leaders: Chelsea Frank, Vincenzo Ruggiero and Andrea Loubier
Sophia Amoruso recalls hitchhiking, petty theft and a job checking IDs before she began selling vintage clothes on eBay, the seed of Nasty Gal, and argues that instinct matters more than credentials. Andrea Loubier credits it with encouraging the risk taking that founders need.
16. Winners Dream: A Journey from Corner Store to Corner Office
Recommended by 5 leaders, including Bono, Tony Bennett and Howard Schultz
Bill McDermott traces his rise from buying a Long Island deli at sixteen to star Xerox salesman and co-CEO of SAP, using each step to argue for optimism and disciplined execution. Howard Schultz and Jack Welch both endorse it.
17. Alibaba – The House That Jack Ma Built
by Duncan Clark
Recommended by 4 leaders, including Tim Draper, Sir Martin Sorrell and Erik Cheong
Duncan Clark, an early adviser to Alibaba, tells how a former English teacher of modest means built China’s e-commerce giant, from early failures and fights with rivals to a record IPO. Sir Martin Sorrell argues it refutes the idea that Chinese firms only copy the West.
18. Howard Hughes: His Life and Madness
by Donald L. Barlett, James B. Steele
Recommended by 2 leaders: Elon Musk and Ryan Holiday
Donald L. Barlett and James B. Steele dismantle the Hughes legend, showing a fortune made despite his meddling, a nearly ruined TWA and a final eighteen years lost to drugs and fear of madness. Ryan Holiday reads it as a cautionary biography.
19. Source Code
by Bill Gates
Recommended by 2 leaders: Warren Buffett and David Senra
Bill Gates writes about his parents, his grandmother, the loss of his best friend and the late nights at a computer center that led to Microsoft, ending with its first deal with Apple. Warren Buffett points to it as the story of leaving college to seize the moment.
20. The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company
by Robert Iger
Recommended by 3 leaders: Steven Bartlett, Brene Brown and Daniel Coyle
Robert Iger recounts taking over Disney in 2005 and betting on quality, technology and global reach, a plan that brought in Pixar, Lucasfilm, Marvel and Fox. Brene Brown and Daniel Coyle praise its mix of stories and leadership lessons.
21. Walt Disney: The Triumph of the American Imagination
by Neal Gabler
Recommended by 2 leaders: Marc Andreessen and Brian Chesky
Neal Gabler shows Disney turning animation into an art form and tying parks, films, television and merchandise into one company, driven by perfectionism and a wish to escape. Brian Chesky admires how Disney bet everything again and again while close to bankruptcy.
22. The Fish That Ate the Whale: The Life and Times of America’s Banana King
by Rich Cohen
Recommended by 2 leaders: Ryan Holiday and Benjamin Spall
Rich Cohen follows Samuel Zemurray from a penniless arrival in 1891 and roadside banana sales to control of United Fruit, a power that helped topple Central American governments. Ryan Holiday says the story drew him in completely, and Benjamin Spall praises the writing.
23. My Years with General Motors
by Alfred Sloan
Recommended by 2 leaders: Ben Horowitz and Bogdan Iordache
Alfred Sloan recounts half a century inside General Motors and the planning, financial and leadership policies he built there, an account managers have long used as a working manual. Ben Horowitz found it useful on problems of scale.
24. Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two
by Jim Koch
Recommended by 4 leaders, including Tony Hsieh, Bill Hambrecht and Sam Calagione
Jim Koch draws on quitting consulting to brew a family recipe as Samuel Adams, sharing lessons on sales, hiring and culture, plus a lesson he draws from a piece of string. Tony Hsieh praises its advice on making a passion pay.
25. Finding My Virginity: The New Autobiography
Recommended by 2 leaders: Yaro Starak and Madalina Uceanu
Richard Branson picks up two decades after his first memoir, covering Virgin’s push into mobile, media, fitness and banking, the Virgin Galactic crisis and his turn toward philanthropy. Yaro Starak picked it up as part two of a life whose first volume, Losing My Virginity, shaped his own big thinking.
26. Hard Drive: Bill Gates and the Making of the Microsoft Empire
by James Wallace, Jim Erickson
Recommended by 2 leaders: David Senra and Paul Graham
James Wallace and Jim Erickson follow the career of a young prodigy nicknamed Chairman Bill, from his early start to running the Microsoft software empire, in a biography published in 1992. Paul Graham calls it good.
27. What You See Is What You Get: My Autobiography
by Alan Sugar
Recommended by 2 leaders: Neal O'Gorman and Scott Johnson
Alan Sugar recounts growing up poor in Hackney, selling ginger beer as a schoolboy, building Amstrad into a stock market favourite and nearly losing it all. Neal O’Gorman sees in it how buying low and selling higher can grow into a major company.
28. Andy Grove: The Life and Times of an American
Recommended by 1 leader: Barack Obama
Richard S. Tedlow follows Grove from surviving the Nazis and the Soviet invasion of Hungary to becoming Intel’s third employee and later its chief executive, with access to his papers and friends. It appears on a reading list of Barack Obama.
29. Buffett: The Making of an American Capitalist
Recommended by 1 leader: Bill Gates
Roger Lowenstein portrays Buffett as a billionaire of modest habits and a homespun dealmaker, and argues that buying undervalued companies and holding them reflects his character. Bill Gates calls it the one to read until Buffett writes his own.
30. Empire State of Mind: How Jay Z Went from Street Corner to Corner Office
Recommended by 1 leader: Ryan Holiday
Zack O’Malley Greenburg builds the rapper’s climb from Brooklyn’s streets to a business empire of clothing, clubs, cognac and streaming from more than a hundred interviews. Ryan Holiday says it doubles as a business book on applying street hustle to music.
31. The Man Behind the Microchip
Recommended by 1 leader: Patrick Collison
Leslie Berlin portrays the co-inventor of the integrated circuit and co-founder of Fairchild and Intel as a daring, competitive risk taker with a folksy charm, and uses his life to show how Silicon Valley works. Patrick Collison lists it.
32. Iacocca: An Autobiography
Recommended by 1 leader: Ramit Sethi
Lee Iacocca recounts championing the Mustang and rising to president of Ford until he was forced out in 1978, then rescuing a nearly bankrupt Chrysler with a federal loan guarantee it repaid in full. Ramit Sethi has recommended it.
33. Red Notice: A True Story of High Finance, Murder, and One Man’s Fight for Justice
by Bill Browder
Recommended by 1 leader: Eric Ries
Bill Browder traces his move from Stanford Business School into hedge funds and Moscow, where exposing oligarchs got him expelled and his lawyer Sergei Magnitsky died in custody. Eric Ries says it reads like a thriller about Putin’s Russia.
34. An Autobiography
by David Ogilvy
Recommended by 1 leader: Bogdan Iordache
David Ogilvy recalls a poor childhood, work as a cook in Paris and as a stove salesman in Scotland, then the Hathaway shirt man and clients from IBM to Rolls Royce. Bogdan Iordache took from it how Ogilvy succeeded, failed and succeeded again by turns.
35. Idea Man: A Memoir by the Cofounder of Microsoft
by Paul Allen
Recommended by 1 leader: David Senra
Paul Allen recounts how computers hooked him as a boy, how the idea for Microsoft came about and his strained partnership with Gates, then his later bets on private spaceflight, sports teams and brain science. David Senra lists it.
36. That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea
Recommended by 1 leader: The CEO Library Community (through anonymous form)
Marc Randolph describes pitching ideas to his partner on their morning commute, settling on renting movies online, raising money from his own mother and offering the young company to Blockbuster. Readers in The CEO Library community have recommended it.
37. The Autobiography of Andrew Carnegie
Recommended by 1 leader: Laurentiu-Victor Balasa
Andrew Carnegie recounts going from a cotton mill job as a poor Scottish immigrant boy to control of America’s largest steel empire, and a later life giving his fortune away. Laurentiu-Victor Balasa reads it as a reminder of how easy entrepreneurship is today.
38. The Education of a Value Investor: My Transformative Quest for Wealth, Wisdom, and Enlightenment
by Guy Spier
Recommended by 1 leader: Benjamin Kwan
Guy Spier tells how he went from a Harvard MBA and investment banking to running his own fund, with a costly charity lunch with Buffett as a turning point and his own failed deals laid bare. Benjamin Kwan read it as a gentler way into value investing.
39. Play Nice But Win: A CEO’s Journey from Founder to Leader
Recommended by 1 leader: Matthew McConaughey
Michael Dell tells of three fights: starting a PC business from his dorm room, holding on to the company and remaking it decades later, along with the mentors and rivals who shaped him. Matthew McConaughey calls it an autobiographical thriller.
Also worth reading
40. Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Recommended by 12 leaders, including Mark Zuckerberg, Demis Hassabis and Brene Brown
Mainly a book on managing creative work, it follows Ed Catmull from a boyhood admiration of Disney through Lucasfilm to founding Pixar, then opens up its Braintrust meetings. Mark Zuckerberg values his account of building a culture that fosters creativity.
41. Bad Blood: Secrets and Lies in a Silicon Valley Startup
Recommended by 9 leaders, including Bill Gates, Alexis Ohanian and David Heinemeier Hansson
Mainly the story of a startup’s collapse, John Carreyrou’s reporting centers on its Stanford dropout founder, who promised every lab test from a drop of blood and silenced doubters as the company passed a nine billion dollar valuation. Bill Gates found it impossible to put down.
42. Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal
by Nick Bilton
Recommended by 5 leaders, including Casey Neistat, Ola Olusoga and Santiago Basulto
Nick Bilton tells Twitter’s company story through the four men who founded it, a service born from a failed podcasting company and nearly torn apart by fights over money and control. Casey Neistat says it gave him the confidence to start a tech company.
43. Imagine It Forward: Courage, Creativity, and the Power of Change
Recommended by 9 leaders, including Phil Knight, Gary Vaynerchuk and Simon Sinek
Beth Comstock’s rise from introverted publicist to the first woman Vice Chair of GE frames a book mainly about leading change in a big company, including its clean-energy and FastWorks efforts. Adam Grant and Simon Sinek both endorse it.
44. Masters of Doom: How Two Guys Created an Empire and Transformed Pop Culture
Recommended by 4 leaders, including Elon Musk, Mikhail Dubov and Chris Oliver
David Kushner follows id Software’s co-founders, the showman John Romero and the quiet programmer John Carmack, from their first meeting to Doom and Quake, with most attention on how they worked together. Chris Oliver says it covers games many programmers grew up with.
45. The Airbnb Story: How Three Ordinary Guys Disrupted an Industry, Made Billions . . . and Created Plenty of Controversy
Recommended by 5 leaders, including Reid Hoffman, Tony Hsieh and Charles Duhigg
Leigh Gallagher tells how Airbnb grew from an idea of its three founders into a giant of online lodging, covering its controversies along with its growth. Reid Hoffman praises how it follows the company from its scrappy early days.
46. The Facebook Effect: The Inside Story of the Company That Is Connecting the World
Recommended by 3 leaders: Craig Pearce, Angela Pham and Steve Benjamins
David Kirkpatrick, given full cooperation by the company, explains how a Harvard student’s dorm project reached 500 million users and portrays its founder as someone who put growth ahead of profit. Angela Pham says it made her a fan of the company’s leaders.
47. Liar’s Poker
Recommended by 2 leaders: Chamath Palihapitiya and Audrey Russo
Michael Lewis recalls his rise from trainee to bond salesman at Salomon Brothers in the 1980s, a memoir mainly about trading floor culture and how the firm built the mortgage bond market. Chamath Palihapitiya lists it.
48. Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry
by Jacquie McNish, Sean Silcoff
Recommended by 2 leaders: Ramit Sethi and Erik Martin
Jacquie McNish and Sean Silcoff chart how engineer Mike Lazaridis and Jim Balsillie built BlackBerry above an Ontario bagel shop and lost ground once Apple and Google entered phones. Erik Martin calls it a reminder of how quickly technologies change at the top.
49. Barbarians at the Gate: The Fall of RJR Nabisco
by Bryan Burrough, John Helyar
Recommended by 2 leaders: Bill Liao and Bogdan Iordache
Bryan Burrough and John Helyar reconstruct the 1988 fight to buy RJR Nabisco, mainly a deal story that centres on chief executive F. Ross Johnson and the rival bidders at KKR. Bogdan Iordache recommends it.
50. Maverick: The Success Story Behind the World’s Most Unusual Workplace
Recommended by 2 leaders: Joel Gascoigne and Mehdi Kajbaf
Ricardo Semler took over his father’s Brazilian manufacturer at 21, dismissed most senior managers and let workers set quotas and read the books, a story mainly about running an unusual workplace. Joel Gascoigne values its detail on how Semler reshaped the firm.
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