2572 books total
In his early twenties, while bartending in LA, Adam started to take internet marketing side projects, in order to be able to support himself.
Year later, after his own set of failures, tons of pitches that led him nowhere, and even living in the back of his car for a month, Adam started two successful marketing firms: The Baker Brook Group, a brand marketing agency, and RedTundra, a PPC ad firm.
He later met Shaan Patel, a Shark Tank entrepreneur, and begin working together. Adam and Shaan used digital marketing to gain new customers and grow their revenue to millions, and now they teach others their step-by-step marketing blueprint.
Earlier this year, they launched ClearHat, where they offer premium video courses on 10 marketing topics: Content Marketing, Public Relations & Media, Product Marketing, Search Engine Optimization, Guerrilla Marketing, Conversion Optimization, Facebook Ads, Google AdWords, Lead Generation, Webinar Marketing.
The name of their company, “Clear Hat”, is a reference to Black Hat – the term used to define shady SEO practices that might get overnight results, while also leading to a ban from search engine’s results altogether, because of violating their terms.
Keep on reading and you’ll find out what books helped Adam change the way he thinks about business, common mistakes made by entrepreneurs, and what skills he’d recommend to young marketers to focus on.
Business: Rework. It is a bible for entrepreneurs in the digital age.
Non-Business: To Kill A Mockingbird. It’s just the best.
Rework. I realized that I wasn’t going to be Peter Thiel or Elon Musk and that I needed to change the way I think about business.
Rework for the examples given above.
I have never read a book on a tablet or any device. I like holding the book and making a place for it on my bookshelves.
My good fortune in this area came when I realized that reading was the only thing I could do before bed to help me fall asleep relatively quickly. I’ve always had a hard time falling asleep. So my pre-bed ritual always consists of reading for 30 minutes a night.
Amazon reviews! Very helpful.
I used to, but then I realized that author’s books are also like movies; just because someone has written/produced a good one is by no means a guarantee that the next one will be good or valuable. That said, I will read anything Jim Collins puts out.
Siddhartha by Hermann Hesse. Looking to gain: perspective.
Businesses have one goal: increase the bottom line. Help business owners do that and you’ll be fine. Consumers are much more complicated, but finding out what demographics want is a great start.
Thinking your product/service is special and that people “should” want to buy it. No one should want to buy anything.
Links where you can follow Adam Lawrence or find out more about his projects:
All books mentioned by Adam Lawrence in this interview: