The Tipping Point: How Little Things Can Make a Big Difference

Seth Godin (Author & Entrepreneur)

Malcolm Gladwell's breakthrough insight was to focus on the micro-relationships between individuals, which helped organizations realize that it's not about the big ads and the huge charity balls... it's about setting the stage for the buzz to start.

Bogdana Butnar (Head of Strategy/Poke)

I thought I might put my money where my mouth is. I keep whining that young people are not in touch with some essential books on advertising that have helped me shape the way I practise my trade today, but I never did anything about it. So I am starting here the ultimate books to read list. I will add to it as I get suggestions and as more good books get written.

Scott Keyes (Co-Founder/Scott's Cheap Flights)

Other than How To Win Friends And Influence People and Daily Rituals (for the reasons outlined above), I would recommend reading both Malcolm Gladwell’s collection, everything from Tipping Point to David & Goliath, and Michael Lewis’ as well, from Moneyball to The Blind Side. Irrespective of content, both are wonderful writers who use stories in effortless, compelling ways to make larger points. It’s something that can and should be emulated by everyone, not just writers.

Burly Vinson (Founder/Snappies)

Malcolm Gladwell’s The Tipping Point really showed me how it’s not always about the big picture, but sometimes it’s the tiny details that make all the difference. People tend to think that if something isn’t working then big changes need to happen to see the results you want. But that’s not the case. A lot of the time, the only separation between success and failure is a slight tweak or pivot.

Kevin Rose (Co-founder/Digg)

Bunch of really good information in here on how to make ideas go viral. This could be good to apply to any kind of products or ideas you may have. Definitely, check out The Tipping Point, which is one of my favorites.

Rand Fishkin (Founder/Moz)

During my travels, I managed to wrap up Malcolm Gladwell's Tipping Point. It was a great read, and deserves the level of attention it's received. The theories behind the work are well fleshed out, compelling and supported by very good examples.

Armina Sirbu (Serial Entrepreneur)

Blink and The Tipping Point by Malcolm Gladwell - through them I learned what systemic thinking is and started to realize that every little thing will have an impact somewhere.

Catrinel Hagivreta (Co-Founder & CEO/MEDIjobs)

The Tipping Point – Malcom Gladwell – to understand better the expression “baby steps in the right direction is still moving forward”.

Bryan Choo (Founding Director/The Smart Local)

Question: What five books would you recommend to young people interested in your career path & why?

Answer:

• Anthony Robbins Unlimited Power
• Malcolm Gladwell's Outliers / The Tipping Point
• Stephen R. Covey's The 7 Habits of Highly Effective People
• Simon Sinek's Start With Why
• Robert Cialdini's Influence: Science and Practice

Cat Williams-Treloar (Founder/Humanisation)

The books that I've talked the most about with friends and colleagues over the years are the Malcolm Gladwell series of novels. Glorious stories that mix science, behaviours and insight. You can't go wrong with the "The Tipping Point", "Outliers", "Blink" or "David & Goliath".

Foti Panagio (Founder/GrowthMentor)

Honestly, it’s not really as simple as following a career path, at least not anymore. I’d recommend instead reading books on innovation and leadership because that can give you the confidence you need to blaze your own trail and to take your career as it comes. I’d suggest that a good background reading list would include [...] The Tipping Point by Malcolm Gladwell.