About the book
A loop of cue, routine and reward underlies every habit, argues New York Times business reporter Charles Duhigg, and craving is what powers it. He shows how Procter & Gamble rescued Febreze from likely failure by studying the cravings behind a habit, and how Paul O'Neill lifted Alcoa's market value by $27 billion by targeting one keystone habit, worker safety. His golden rule of change keeps the cue and the reward while swapping the routine, and he stresses belief and group support, citing Bill Wilson and Alcoholics Anonymous. Willpower gets its own treatment. The 2012 book became a New York Times best seller and was longlisted for the business book prize run by the Financial Times and McKinsey.
Ray Dalio said it opened his eyes about habits and urged anyone who wants to go further than his own principles cover to read it. Naval Ravikant said it kept him mindful of how strong his habits are, and called learning to break habits a vital meta-skill.
We hope you love the books people recommend! Just so you know, The CEO Library may collect a share of sales or other compensation from the links on this page.
This book has 17 recommendations
Cynthia Cleveland (CEO/Broadthink)
Q: What is one must-read book for business leaders?
A: The Power of Habit: Why We Do What We Do in Business and Life by Charles Duhigg.
Joel Gascoigne (Co-founder/Buffer)
This book introduced me to the idea of 'keystone habits', which are ones where if you focus on them then they can transform your whole state and can trigger further healthy changes.
Blake Irving (CEO/GoDaddy)
You know, there's a book called The Power of Habit by Charles Duhigg. Simple read book about just how to build positive habits that can be I think I what I'd call you know whether in your personal life or whether in your business life to help you build you know, have a loop that can build your success and that's one I mean there are so many great books out there.
Joan Boixados (Founder/everydayCheck)
The Power of Habit by Charles Duhigg has been quite enlightening to understand more about habits, how we form them and how important they are in our daily lives and the way we think. Specifically, the cue-routine-reward cycle he inferred from several behavioural studies. Not only has it helped me to design a better habit tracker, but it also helps me take action into improving my behaviours and mentality. It’s a great personal growth resource.
Mehdi Kajbaf (Co-Founder/Matboard)
The Power of Habit is reminding of how many great habits I’ve slowly been letting go as my life gets busier and busier. It’s important to always do a self check and see if your day to day behaviors are setting you up for success.
Nicolas Jouvenceau (CEO/Pink Diamonds Boutique)
“The Power of Habit” by Charles Duhigg, because I tried many times to stop smoking and did not manage it, and am also interested to understand how we form habits. I am half way in this one and “Small is the new big” because I am looking for ideas, inspiration... business wise.
Sergey Sapelnyk (Co-Founder/Society Socks)
The most impactful book in recent memory is The Power of Habit by Charles Duhigg. It was tremendously eye-opening to realize that our daily lives consist of habits (whether positive, or negative). After reading this book, I began thinking of most of my professional (and partially personal) life as a series of habits that I’ve built over years. Given that your career will likely span hundreds of years, creating and reinforcing positive habits will make a drastic difference over time (much like the principle of ‘compounding’ in finance). This book kick-started a different thinking process for me, centered around optimization of the time I have in a day.
Darren Chua (Co-Founder & CEO/Markedshot)
When asked what books he'd recommend to young people interested in the same career path, Darren Chua mentioned The Power of Habit.
David Kramaley (Co-Founder/Chessable)
When asked what books he would recommend to youngsters interested in his professional path, David mentioned The Power of Habit.
Armina Sirbu (Serial Entrepreneur)
The Power of Habit by Charles Duhigg - helped me understand how I could (for real) create a new habit or get rid of an unwanted one.
Recommended by Chelsea Frank (Founder/Life and Limb Gel)
Source: Chelsea Frank, Founder of Life and Limb Gel, on How Books Revealed the Path to Self-Improvement
Naval Ravikant (CEO & Co-Founder/AngelList)
I also recently finished The Power of Habit, or close to finish as I get. That one was interesting, not because of its content necessarily, but because it’s good for me to always keep on top of mind how powerful my habits are. [...] I think learning how to break habits is a very important meta-skill that can serve you better in life than almost anything else. Although you can read tons of books on it, the reality is you’re never going to learn how to break bad habits until you just break them.
Santiago Basulto (Co-Founder/rmotr.com)
Another book with great impact was “The power of habit”. But to be honest, I read only a couple of pages. It’s a good book, with many interesting stories. But to be honest, the idea it tries to communicate is simple and after a couple of pages you’ve pretty much understood all of it. Happens the same thing with those types of books (Getting things done, crossing the chasm, etc.)
Bill Widmer (Freelance Content Marketing & SEO Expert)
There are hundreds of other books that have impacted me as well, but two other life-changing ones have been The Power of Habit by Charles Duhigg and Willpower Doesn't Work by Benjamin Hardy. Habits are essential to creating a life you love, and you can't change them through willpower alone; these two books go hand-in-hand.
Alden Mills (CEO/Perfect Fitness, Navy SEAL, Author)
More recent books that have had a significant impact on me are The Power of Habit and The Diamond Cutter. Both represent different forces for me – the former helps me tactically with making incremental improvements in my life.
Ray Dalio (Founder/Bridgewater Associates)
Then I read Charles Duhigg’s best-selling book The Power of Habit, which really opened my eyes. I recommend that you read it yourself if your interest in this subject goes deeper than what I’m able to cover here.
Ramit Sethi (Founder/GrowthLab)
On Ramit Sethi’s Here are 50 books I recommend
Get this book on Amazon | Barnes & Noble | Apple Books
See more books recommended by
Cynthia Cleveland, Joel Gascoigne, Blake Irving, Joan Boixados, Mehdi Kajbaf, Nicolas Jouvenceau, Sergey Sapelnyk, Darren Chua, David Kramaley, Armina Sirbu, Chelsea Frank, Naval Ravikant, Santiago Basulto, Bill Widmer, Alden Mills, Ray Dalio, Ramit Sethi
See more books written by
Often recommended alongside
- How to Win Friends and Influence People by Dale Carnegie (5 shared recommenders)
- The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss (4 shared recommenders)
- Founders At Work: Stories of Startups’ Early Days by Jessica Livingston (4 shared recommenders)
- The Lean Startup by Eric Ries (3 shared recommenders)
- Sapiens: A Brief History of Humankind by Yuval Noah Harari (3 shared recommenders)
- Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers by Tim Ferriss (3 shared recommenders)
Appears in collections
- Best Books on Habits and Building Them – The Essential List
- Best Books for Starting a Business
- Best Books on Communication
- Best Books for Understanding Finance
- Best Personal Finance Books: Earn Your Financial Independence
- Best Inspirational Books: For When You Need to Get Inspired
- Best Self Help Books: More than 200 Books on this List
Sources
- 8 CEOs Share 15 Must-Read Business Books
- 50 books that transformed my business and my life
- How Blake Irving Propelled GoDaddy’s Revenue from $1B to $2.5B in Just 4 Years (Growth Everywhere podcast)
- Interview with Joan Boixados
- Mehdi Kajbaf, Co-Founder of Matboard, Discusses Favorite Books and Human Nature
- Book-Talk with Nicolas Jouvenceau, CEO of PINK Diamonds Boutique
- Sergey Sapelnyk, the Co-Founder of Society Socks, About the Books that Improved His Career
- Darren Chua, Co-Founder & CEO of Markedshot, on the Books that Contributed to His Learnings
- David Kramaley, Co-Founder of Chessable: 'Human potential is limitless as long as we apply ourselves'
- Armina Sirbu, Serial Entrepreneur, on How Reading Is a ''Virus'' that Gives Courage & Solves Problems
- Chelsea Frank, Founder of Life and Limb Gel, on How Books Revealed the Path to Self-Improvement
- Naval Ravikant on The Tim Ferriss Show
- Santiago Basulto, Co-Founder of rmotr.com, Provides a Reading List for Founders, Coders & Stoics
- Bill Widmer, Entrepreneur, Content Marketing & SEO Expert: 'Investing in Yourself and Your Own Knowledge Is the Biggest ROI Investment You Can Ever Make'
- Building Unstoppable Teams: Book-Talk with Inc. 500 CEO, Navy SEAL and Author Alden Mills
- Principle 4.3d; Choose your habits well. (LinkedIn article)
- Here are 50 books I recommend


