This book has 3 recommendations

Zhang Ruimin (CEO/Haier Group)

In a 2009 interview with [email protected], he explained how Anderson's ideas were helping Haier transition from traditional manufacturer to information-based service provider.

Bogdana Butnar (Head of Strategy/Poke)

I don't have favourite books. I equate a favourite something with wanting to do it over and over again and I've never wanted to read a book too many times. I have favourite authors and I have books that changed me in significant ways because they moved me or taught me something or changed my view of the world. So, here's some of those books...

Michael Herrmann (Founder/Terminerinnerung)

Very fitting for the internet today. We see niches form inside niches and as entrepreneurs it's important to be aware (and make use) of that fact.

Amazon description

What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?

In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it.

Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.

Get this book on: Amazon | Barnes & Noble | Book Depository | iBooks

See more books recommended by: Zhang Ruimin, Bogdana Butnar, Michael Herrmann

See more books written by: Chris Anderson

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