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This book has 4 recommendations
Chris Guillebeau (Author, Creator/Side Hustle School)After you read it, you'll go away feeling motivated and ready to work.
Christy Wright (Author, Creator/Business Boutique, Business Coach)Superfans is a must-read for any leader at any stage of business.
Mark Schaefer (Social media marketing consultant, Author, Founder/Schaefer Marketing Solutions)I have seen the future of marketing. And it is Pat Flynn.
Amy Porterfield (Online Marketing Strategist, Creator/Online Marketing Made Easy)Superfans should be required reading for anyone wanting to build an authentic business that lasts forever.
The magical moments that turn your followers into fans.
Customers, followers, subscribers.
It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers?
But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. They are looking for trustworthy tools and resources, and for someone to help them to achieve their goals. In this dog-eat-dog world, these are the people who are looking for someone who they can trust, and who they know have their best interests in mind.
These are the people, if you connect with them in the right way, who will become Superfans.
Followers may "like" an Instagram post. Customers may buy a product. But "Superfans" will be your biggest supporters. They will promote you and your products because they know you have made a difference in their lives. They will tell their friends. They will send you encouraging emails. They will connect with you and your other fans.
Whether you're a shy YouTuber just starting out, or the leader of a Fortune 500 company, your superfans are out there waiting for you to connect with them. You just need to create that journey, to pave the yellow-brick road that will guide them surely and steadily to superfandom.
You don't need to change the entire world to build a successful business; you just need to change someone's world.
People don't become superfans the moment they find you. They become superfans because of the magical moments you create for them over time.
This book will help you do just that.