This book has 1 recommendation

Drew McLellan (Founder/McLellan Marketing Group & Agency Management Institute)

Question: What five books would you recommend to young people interested in your career path & why?

Answer:

  • Radical Leap by Steve Farber
  • Becoming a Category of One by Joe Calloway
  • Selling the Invisible by Harry Beckwith
  • Killing Marketing by Joe Pulizzi and Robert Rose
  • Waiting for your Cat to Bark by Bryan and Jeffrey Eisenberg
  • The Power of Moments by Chip and Dan Heath

Amazon description

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere
  • Focus Groups Don'ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees

Get this book on: Amazon | Barnes & Noble | Book Depository | iBooks

See more books recommended by: Drew McLellan

See more books written by: Harry Beckwith

Sources

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