This book has 1 recommendation
Brian Scudamore (Founder and CEO/1-800-GOT-JUNK? & O2E Brands)When it’s time to scale up in business, you have to let go of control and find someone who can even out your flat spots. For example, I’m not good at operationalizing vision — I need people who have those skills. I hired our COO Erik Church because he’s the yin to my yang; he takes blue-sky dreams and turns them into reality. Rocket Fuel is about how partnering with the right people can make you a stronger leader so your business can grow.
Discover the vital relationship that will take your company from "What’s next?" to "We have liftoff!"
Visionaries have groundbreaking ideas. Integrators make those ideas a reality. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald’s. It worked for Ford. It can work for you.
From the author of the bestselling Traction, Rocket Fuel details the integral roles of the Visionary and Integrator and explains how an effective relationship between the two can help your business thrive. Offering advice to help Visionary-minded and Integrator-minded individuals find one another, Rocket Fuel also features assessments so you’re able to determine whether you’re a Visionary or an Integrator.
Without an Integrator, a Visionary is far less likely to succeed long-term ,and realize the company’s ultimate goals—likewise, with no Visionary, an Integrator can’t rise to his or her full potential. When these two people come together to share their natural talents and innate skill sets, it’s like rocket fuel—they have the power to reach new heights for virtually any company or organization.
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