This book has 8 recommendations

Shawn Coyne (Co-founder/Black Irish Books)

Autodidact extraordinaire Ryan Holiday strips away the ridiculous obsession with contemporary bestsellerdom and gets to the heart and soul of individual genius, creating timeless classics that change people's lives year after year after year. For those of us who wish to summon the courage and forgo instant validation in favor of deep and original creation, this book offers not just the Why, but the Who. A must-read for creators of all persuasions.

Jake Udell (Founder/TH3RD BRAIN)

Ideas are a dime a dozen, but those who put them into practice are priceless. [In Perennial Seller], Ryan shows you how to become one of "those" through his simple and cutthroat strategy, for what it takes to be a successful creative in the modern world. This book couldn't be more timely!

Ricky Van Veen (Co-founder/CollegeHumor)

In an era of disposable hot takes, Ryan's writing blends thoughtful and thorough contrarianism with delicious anecdotes to back it up. Perennial Seller continues that tradition.

David Zuckerman (Co-creator/Family Guy)

As a showrunner or any kind of artist, you have to know when to stick to your guns and trust your gut, when and whom to ask for help, and how to define and lean into your brand. This book gets to the core of each of those elements in an attempt to help creatives be successful for a long time.

James Altucher (Author/Choose Yourself)

I said this about Ryan Holiday's last book, but I'll say this now about this book. This is his best book. This will be a perennial seller. Everything in here is so true and it is a guide to creativity in the real world.

Robert Katai (Founder/Instagramology)

Another book that I love reading and I don’t want to hurry this process of reading is Ryan Holiday’s (any R.H. fan clubs here?) “ Perennial Seller” in which he talks about the projects that last in time and have a long impact in the world. Maybe it’s because I also have a few projects I’m working on and I don’t want them to be just trails in the sand that are washed by the sea.

Gunhee Park (Co-Founder/Populum)

I just finished up Stranger in a Strange Land, and am also reading Churchill, A Life and The Perennial Seller. I can’t really pinpoint what I expect to gain from any books I read, but am hoping to gain perspective and some valuable lesson that I can take away from each book. What that is exactly is different for every book.

Marin Gerov (Co-Founder/DULO)

The Perennial Seller by Ryan Holiday is a book I read last year which stuck with me. It teaches the importance of making things that last.

Amazon description

Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling. But how can we create things that can and should last, especially in an environment where short-term gain and flash-in-the-pan success are so often the benchmark, where Hollywood movies are written off after a weekend or Silicon Valley start-ups are considered to have failed if they don't go viral?

Enter Ryan Holiday and his concept of the Perennial Seller, products that exist in every creative industry, timeless, dependable resources and unsung money-makers, increasing in value over time and outlasting and outstretching the competition.

Holiday shows us that creating a classic doesn't have to be a fluke or just a matter of luck. In Perennial Seller he takes us back to the first principles of the models and thinking that underpin the creation of something built to last. Featuring interviews with some of the world's greatest entrepreneurs and creatives and grounded in a deep study of the classics from every genre, the book shares a mindset and approach we can all adopt to make and market a classic work. Whether you have a book or a business, a song or the next great screenplay, Holiday reveals the recipe for perennial success.

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See more books recommended by: Shawn Coyne, Jake Udell, Ricky Van Veen, David Zuckerman, James Altucher, Robert Katai, Gunhee Park, Marin Gerov

See more books written by: Ryan Holiday

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