This book has 2 recommendations

Seth Godin (Author & Entrepreneur)

Very old, very good. If you're doing any advertising, you have a professional obligation to read this.

Garrett Moon (CEO & Co-Founder/CoSchedule)

Ogilvy On Advertising by David Ogilvy and My Life In Advertising by Claude Hopkins for old-school marketing smarts.

Amazon description

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

Get this book on: Amazon | Barnes & Noble | Book Depository | iBooks

See more books recommended by: Seth Godin, Garrett Moon

See more books written by: Claude C. Hopkins

Sources

We'd love to hear your thoughts, so leave a comment:

This site uses Akismet to reduce spam. Learn how your comment data is processed.