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This book has 5 recommendations
Tim Ferriss (Author & Entrepreneur)Holiday is part Machiavelli, part Ogilvy, and all results... This whiz kid is the secret weapon you've never heard of.
Alex Korchinski (Director of growth/Soma)FInally, a crystallization and explanation of growth hacking in easy-to-understand terms-and better, real strategies and tactics for application.
Andrew Chen (Silicon Valley entrepreneur)Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation.
Sean Ellis (Founder/GrowthHackers.com)Ryan captures the power of the growth hacker mindset and makes it accessible to marketers at companies of all types and sizes. If you don't see a boost in results after reading this book, something is wrong with your product.
Porter Gale (VP of Marketing/Virgin America)This book is a wake-up call for every marketing exec in the business. And a tutorial for engineers, IT, founders, and designers. Read it.
A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.
Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.