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This book has 4 recommendations
Craig Pearce (Co-Founder/Kid Genius)If you are reading to learn skills that can be implemented in your startup, I’d recommend The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful by Eric Reis and actually avoid its predecessor The Four Steps to the Epiphany: Successful Strategies for Products That Win by Steve Blank until later in your career.
Neal O'Gorman (Serial Entrepreneur)I must confess that I did not actually read the full book. I did read one particular summary which really helped me think about building a startup in a very different way. Having spent much of time before starting my second business as a product manager, the advice ensured a more customer-centric rather than product-centric approach.
Antonio Eram (Founder & CEO/NETOPIA mobilPay)This book was recommended by Antonio when asked for titles he would recommend to young people interested in his career path.
Matthieu David-Experton (CEO & Founder/Daxue Consulting)
Question: What books would you recommend to young people interested in your career path?
Answer: I would recommend the following ones:
- The Hard Thing About Hard Things
- Who? How to recruit A players
- Les Cles du futur by Jean Staune (in French)
- All the books written by Peter Drucker (The Essentials of Drucker)
- The 4 steps to the Epiphany by Steve Blank
- The books by Jack Welsh (especially for French people as it is somewhat contrarian to their education)
The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time.
The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them.
The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.
Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success.
If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany.
Essential reading for anyone starting something new.