Books Recommended by Louis Grenier
In Louis Grenier’s words:
If you want to think about strategy, the proper strategy, how to understand what to do, what not to do, read: “Good Strategy, Bad Strategy”, “Good to Great” and “Blue Ocean Strategy”.
In Louis Grenier’s words:
Then, when it comes to telling stories and putting things together in a structure, “The Brain Audit” is a good book; “Then Coffee and Kale Compete” – that’s about jobs to be done; “The Ask Method” – that’s also another very important one, pretty good when it comes to putting your thoughts together and putting marketing templates together, like landing pages, anything like this.
15 books recommended by Louis Grenier
Sapiens: A Brief History of Humankind
You need to read “Sapiens” and “Homo Deus” by the same author, about the story of humankind and why we are who we are, which is a fantastic read. I think as a marketer, if you don’t understand people and if you don’t understand where… Read the full quote
You need to read “Sapiens” and “Homo Deus” by the same author, about the story of humankind and why we are who we are, which is a fantastic read. I think as a marketer, if you don’t understand people and if you don’t understand where we’re coming from, it’s going to be very difficult for you to break away from the crowd,
Influence: The Psychology of Persuasion
If you want to understand people better, understand why people do stuff and why they don’t, you have the usual: “Influence” by Cialdini. I think you should read it but I don’t think you should spend too much time on it.
Predictably Irrational: The Hidden Forces That Shape Our Decisions
by Dan Ariely
“Incognito: The Secret Lives of the Brain” and “Predictably Irrational” are 2 very good books on psychology that I think you should read.
Homo Deus: A Brief History of Tomorrow
You need to read “Sapiens” and “Homo Deus” by the same author, about the story of humankind and why we are who we are, which is a fantastic read. I think as a marketer, if you don’t understand people and if you don’t understand where… Read the full quote
You need to read “Sapiens” and “Homo Deus” by the same author, about the story of humankind and why we are who we are, which is a fantastic read. I think as a marketer, if you don’t understand people and if you don’t understand where we’re coming from, it’s going to be very difficult for you to break away from the crowd,
The Boron Letters
by Gary C. Halbert, Bond Halbert
If you want to learn more about copywriting, you need to read “Nobody Wants to Read Your Shit”. Also, “The Boron Letters” – Fantastic resource, absolutely amazing.
Incognito: The Secret Lives of the Brain
“Incognito: The Secret Lives of the Brain” and “Predictably Irrational” are 2 very good books on psychology that I think you should read.
Nobody Wants to Read Your Sh*t: And Other Tough-Love Truths to Make You a Better Writer
If you want to learn more about copywriting, you need to read “Nobody Wants to Read Your Sh*t”.
The Daily Stoic
by Ryan Holiday, Stephen Hanselman
About tranquility and stoicism and focusing on change, you need to read “The Daily Stoic” which is 365 essays, small essays about stoicism and why you should focus on things that don’t change.
Persuader
by Lee Child
About storytelling: one book in particular that was recommended by one of my guests, Andre Chaperon, who’s one of the best copywriters out there. Books by Lee Child: one of his series is Jack Reacher, which is basically a thriller series of books. The way… Read the full quote
About storytelling: one book in particular that was recommended by one of my guests, Andre Chaperon, who’s one of the best copywriters out there. Books by Lee Child: one of his series is Jack Reacher, which is basically a thriller series of books. The way the stories are told is breathtaking and you can apply a lot of storytelling principles in your marketing by just reading those books.
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