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Managing Director of Auspac Business Advantage, Catherine Molloy, on Her Love of Books

Catherine Molloy is an Australian communication expert, speaker and trainer, Managing Director of Auspac Business Advantage.

Auspac Business Advantage is a soft skill training company working globally, implementing professional and business development education.

Catherine’s 25 years of global experience working in business, specializing in leadership, sales and the art of sales, have fused with her research in communication and body language psychology (Catherine holds a Masters Degree in NLP – Neuro-Linguistic Programming).

The strong background in communication and business empower her to create an effective and engaging learning environment. Over the past decade, Catherine has trained thousands of people around the world.

Her work was awarded at the Australian Institute of Management Regional Excellence Awards, 2017 Stevie Awards for Sales Training & Education Leader of the Year – Business Services, and Award for Innovation in Business-to-Business Products (for the Conscious Connection Framework for Communication Education and Training Program).

Keep on reading to find out more about Catherine’s love for reading, but also details about her upcoming book, The Million Dollar Handshake, that will be released at the end of May 2018.

Estimated reading time for this interview is 8 minutes. If you'd rather listen to it, you can do it on iTunes, Google Play or Stitcher.

What’s your favorite book and why? Business and non-business, if possible.

I love so many books it’s hard to pick one from fiction. I love a good mystery, suspense, and comedy from non-fiction, and if it can be wrapped up in one book I love it even more. I love a non-fiction that will take me on a journey to enhance my learning and make me a better human. One of my favs is A New Earth: Create a Better Life, Eckhart Tolle.


Was there a moment, specifically, when something you read in a book helped you? Can you tell me about it?

I am an experiential learner. I need to see it, feel it, etc. so the book must move me to do something, feel something. With A New Earth I even read snippets to my students as I have experienced a lot of these concepts and write and train in similar concepts.

One of the managers I travelled with in India said one of her nicest experiences was when one night I read to her from a book. I believe because of this I have added free on line content with our book The Million Dollar Handshake so each chapter you can experience seeing and hearing the concepts for a deeper understanding.


What books had the biggest impact on you? (perhaps changed the way you see things, dramatically changed your career path)

Some books that have had a big impact: Intentional Leadership and Purple Cow as I can take these concepts and implement for our training.

I love Tom O’Toole for customer service and Richard Branson for teams.

These concepts can be good especially Tom‘s for customer service, but Richard‘s won’t work in every situation for teams. There is so much more that needs to be taken into account. Putting around bean bags, great music and massage chairs doesn’t mean you will have happy, and productive team members. Understanding behaviors, mindset, etc., is essential for team cohesion. Learning key concepts from books and putting them in practice are two different things. When people start to trial these in their business or life that’s where the difference happens. I have enjoyed implementing some of Richard’s and Tom’s philosophies and impacting change for team development.

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What books would you recommend to youngsters interested in your professional path? Why? (no number limit here)

Ok, I am going to have a shameless plug here: on 29th May 2018, Hachette, a global publisher, will release my book: The Million Dollar Handshake… How to powerfully connect and communicate. I have trialed these concepts since the 90’s with award winning results.

The first thing you need to do is communicate well with yourself so you can self-lead. Corporates, students and young people we have worked with have made massive changes to their lives by implementing these tools. You will feel and be more confident and have courage in the workforce. Communication verbal and non-verbal is one of the biggest causes in breakdowns in our business and life. Learning to master this as well as the Million Dollar Handshake will change your life. This book also allows you to go to live videos and resources too. Get ready for big changes. I have been called the female version of Dale Carnegie. p.s. I only just read his book and loved the stories too.


I’m interested in finding out more about your reading habits. How often do you read? In what format?

I read every day. As I am on holidays at present I am reading Stephanie Plum each day by the pool – my go-to for a laugh. I like paperbacks as they are light and easy to travel with, easy to curl up with and they don’t go flat or need charging, as well as they are also easy to lend to a friend.


How do you make time for reading?

I read every day on holidays and before bed most nights. I also research my topics daily to stay current and help me plan for the next big thing in training and development.


Do you take notes or have any other technique for conquering the torrent of information?

This is definitely the trickiest area when I’m reading and travelling, I always keep a highlighter on me. If the information is really important and I want to trial it or research it further I highlight it in the book! Woops, don’t tell anyone!


How do you choose what books to read next?

I spend a lot of time at airports so I get to spend time in bookstores, as well as keeping up-to-date on Amazon and at business functions.


Last question: what book are you currently reading and what are you expecting to gain from it?

Apart from Stephanie Plum I am reading for fun and some good laughs, I am also reading How to Win Friends and Influence People as this is who I have been likened too. I run workshops in How to Influence and Persuade, and it’s great to see how these concepts from 1936 are still the same today. As I always say – human behavior worldwide has not changed. We still feel and buy the same way – you think by now we should all be masters at communication, and yet I still meet so many business owners world-wide that haven’t implemented these concepts. Stay tuned for our Conscious Connection Framework.



Links where you can follow Catherine Molloy or find out more about her projects:

  • CatherineMolloy.com.au
  • Auspac Business Advantage
  • Follow Catherine @ Facebook | Instagram | Twitter | LinkedIn | YouTube
  • Catherine’s interview @ AsianEntrepreneur
  • Email her at: hello at catherinemolloy dot com dot au


  • All books mentioned by Catherine in this interview:

  • How to Win Friends and Influence People by Dale Carnegie
  • Purple Cow by Seth Godin
  • A New Earth: Create a Better Life by Eckhart Tolle
  • Intentional Leadership: 12 Lenses for Focusing Strengths, Managing Weaknesses, and Achieving Your Purpose by Jane A. G. Kise
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