This book has 1 recommendation

Park Howell (Founder/The Business of Story)

This is one of the books I recommend to people looking for a career in advertising.

Amazon description

"The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic ""right-brain"" thinkers whose abilities mark the fault line between who gets ahead and who doesn't.

Drawing on research from around the world, Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment--and reveals how to master them. A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that's already here."

Get this book on: Amazon | Barnes & Noble | Book Depository | iBooks

See more books recommended by: Park Howell

See more books written by: Daniel Pink

Sources

We'd love to hear your thoughts, so leave a comment:

This site uses Akismet to reduce spam. Learn how your comment data is processed.