In-N-Out Burger

Stacy Perman tells the unauthorized story of In-N-Out Burger and the Snyder family behind it, from a tiny shack opened in the shadow of World War II to a California chain with a fiercely loyal following. The company has refused to franchise or sell, and Perman presents its approach as a counterintuitive one that puts quality, customers and employees ahead of rapid expansion. She also covers the family's internal tensions and a bitter legal fight that threatened to push the company to the brink, and sets the chain's rise against the wider history of American car culture and fast food. Fast Company named it one of the best business books of 2009.

Richard Branson included it in his list of 65 books to read in a lifetime.