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Ryan Holiday (Founder / Brass Check)
It probably seems weird to recommend books on pickup artists, pick pockets and con men (nor am I necessarily equating the three groups) but it fits. Though I would accept that most of what these guys do is tactical rather than strategic–they are still quite excellent at identifying opportunities and weaving such flawless, enveloping plans that the marks often have no idea that anything is actually occurring. A favorite con example is the one where the con man sets up a fake boxing match that he agrees to “fix” with his mark.
Taking the marks money, he then fakes the fake boxing match so that it appears that one boxers kills the other in the ring. He and the mark then flee the scene in opposite direction to avoid the police–the mark thinking he got away with murder, when really he was robbed. The Game is about seduction, literally, but the other two books are about seduction in their own way as well. These books are all classics and will help you, no matter what you do.
Hidden somewhere, in nearly every major city in the world, is an underground seduction lair. And in these lairs, men trade the most devastatingly effective techniques ever invented to charm women. This is not fiction. These men really exist. They live together in houses known as Projects. And Neil Strauss, the bestselling author, spent two years living among them, using the pseudonym Style to protect his real-life identity. The result is one of the most explosive and controversial books of the year -- guaranteed to change the lives of men and transform the way women understand the opposite sex forever.
On his journey from AFC (average frustrated chump) to PUA (pick-up artist) to PUG (pick-up guru), Strauss not only shares scores of original seduction techniques but also has unforgettable encounters with the likes of Tom Cruise, Britney Spears, Paris Hilton, Heidi Fleiss, and Courtney Love. And then things really start to get strange -- and passions lead to betrayals lead to violence. The Game is the story of one man's transformation from frog to prince -- to prisoner in the most unforgettable book of the year.
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