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This book has 2 recommendations
Irina Botnari (Managing Partner & Co-Founder/Bucur's Shelter Hostel)We Are All Weird, Seth Godin, is also a bible for our fast forward changing world. We're all different in our own ways. The businesses shall adapt, quick. And so shall we.
Kevan Lee (Marketing Director/Buffer)We don’t like the advertising that’s not for us, not about us, not interesting to us. But talk to me, directly to me, about something relevant and personal, and I love you for it.
World of Warcrafters, LARPers, Settlers of Catan? Weird.
Beliebers, Swifties, Directioners? Weirder.
Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird.
Mets fans, Yankees fans, Bears fans? Definitely weird.
Face it. We’re all weird.
So why are companies still trying to build products for the masses?
Why are we still acting like the masses even exist?