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Great news! Nir Eyal will be speaking at GPeC SUMMIT 2018

Oct 03, 2018 | Posted by Cristina in Articles

So excited to be sharing this news with you! Nir Eyal, author of the bestseller “Hooked“, will be coming to Romania (where our team is based) in a few weeks. He’ll be a speaker at GPeC Summit (November 12-13th), the biggest ecommerce and online marketing event in our country.

Nir Eyal’s work lies at the intersection of psychology, tech and business and he is considered the prophet of habit-forming technology.

His book “Hooked: How to Build Habit-Forming Products” has been guiding entrepreneurs and marketers on the path to creating engaging products and has been referenced and praised by many of the high performers we’ve had the chance to interview in the past year. WordPress, Ogilvy, Product Hunt, Eventbrite are just a few of the companies that implemented his advice.

Boris Veldhuijzen van Zanten, founder and CEO of The Next Web, said this is “The book everyone in Silicon Valley is talking about” and Matt Mullenweg, founder of WordPress, considered this to be “the blueprint for the next generation of products, read Hooked or the company that replaces you will.

GPeC Summit 2018 will cover ecommerce best practices and trends, mobile and desktop UX, conversion rate optimization, how to increase sales, content marketing, PPC advertising, SEO, growth hacking, and other subjects related to ecommerce and online marketing.

A few words about the international speakers who’ll also be on the GPeC stage:

And local speakers: Iulian Stanciu (CEO of eMag, biggest marketplace in Romania), Valentin Radu (founder of Omniconvert, award-winning conversion rate optimization software), Raluca Radu (country manager of Answear.ro founder of MTH Digital and one of the key players who contributed to the education and nurturing of Romania’s ecommerce industry), and Andrei Radu (CEO and Founder of GPeC).

If you’re based in Romania and want to attend the event, you can sign up here.

See you there! 😀

See here all 13 recommendations about why you should read “Hooked” if you haven’t already, or check out the video below:

Photo Credit: TED@IBM – Necessity and Invention, October 15, 2015, Yerba Buena Center for the Arts, San Francisco. Photo: Russell Edwards/TED.

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