Books Recommended by Bogdana Butnar

   

Confessions of an Advertising Man

by David Ogilvy

Truth, Lies, and Advertising: The Art of Account Planning

by Jon Steel

A Master Class in Brand Planning: The Timeless Works of Stephen King

by Judie Lannon, Merry Baskin

The 22 Immutable Laws of Branding

by Al Ries, Laura Ries

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

by Luke Sullivan, Edward Boches

Start-Up Nation: The Story of Israel’s Economic Miracle

by Dan Senor, Saul Singer

Under the Radar: Talking to Today’s Cynical Consumer

by Jonathan Bond, Richard Kirshenbaum

Where the Suckers Moon: The Life and Death of an Advertising Campaign

by Randall Rothenberg

Cutting Edge Advertising: How to Create the World’s Best for Brands in the 21st Century

by Jim Aitchison, Neil French

Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive

by Scott Donaton