This book has 3 recommendations
Yaro Starak (Founder / Entrepreneurs-Journey.com)
I’ve just been wrapping up a book by Chet Holmes “The Ultimate Sales Machine”. He was a really well known and very respected sales and marketing guy, especially for sales and sales is not my strong point so the book, on some levels, has been a reminder of what is important in sales.
Ola Olusoga (Co-founder / Populum)
Like Charlie Munger once said: “I’ve long believed that a certain system - which almost any intelligent person can learn - works way better than the systems most people use [to understand the world]. What you need is a latticework of mental models in your head. And, with that system, things gradually fit together in a way that enhances cognition. Just as multiple factors shape every system, multiple mental models from a variety of disciplines are necessary to understand that system". You can read this book to start building a "latticework of mental models in your head".
Noah Kagan (Founder / Sumo)
A few months ago, I was drinking a Noah’s Mill whiskey (cute) with my good buddy Brian Balfour and talking about life... During the conversation, we got on the topic of books that changed our lives. I want to share them with you. I judge a book's success if a year later I'm still using at least 1 thing from the book.
Chet Holmes has been called ?one of the top 20 change experts in the country.? He helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference.
Too many managers jump at every new trend, but don?t stick with any of them. Instead, says Holmes, focus on twelve critical areas of improvement?one at a time?and practice them over and over with pigheaded discipline.
The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve. Like a tennis player who hits nothing but backhands for a few hours a week to perfect his game, you can systematically improve each key area.
- Management: Teach your people how to work smarter, not harder
- Marketing: Get more bang from your Web site, advertising, trade shows, and public relations
- Sales: Perfect every sales interaction by working on sales, not just in sales
The Ultimate Sales Machine will put you and your company on a path to success and help you stay there!