This book has 2 recommendations

Bogdana Butnar (Head of Strategy / Poke)

I thought I might put my money where my mouth is. I keep whining that young people are not in touch with some essential books on advertising that have helped me shape the way I practise my trade today, but I never did anything about it. So I am starting here the ultimate books to read list. I will add to it as I get suggestions and as more good books get written.

Iulian Stanciu (Founder / eMag)

In every good or bad decision, there is a lesson. The real win is not having done something right, but having learned something you can apply in the future. I've let people make the wrong decisions even if I knew they were wrong, because I knew that would teach them something better than I ever could.

Why the "Start-up Nation" book? Because lots of things are BS free. If someone in the company thinks I did something stupid, they're free to tell me why. Let's call things as we see them.

Amazon description

START-UP NATION addresses the trillion dollar question: How is it that Israel-- a country of 7.1 million, only 60 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources-- produces more start-up companies than large, peaceful, and stable nations like Japan, China, India, Korea, Canada and the UK?

With the savvy of foreign policy insiders, Senor and Singer examine the lessons of the country's adversity-driven culture, which flattens hierarchy and elevates informality-- all backed up by government policies focused on innovation. In a world where economies as diverse as Ireland, Singapore and Dubai have tried to re-create the Israel effect, there are entrepreneurial lessons well worth noting. As America reboots its own economy and can-do spirit, there's never been a better time to look at this remarkable and resilient nation for some impressive, surprising clues.

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Bogdana ButnarIulian Stanciu

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Dan SenorSaul Singer

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