This book has 5 recommendations
Bogdana Butnar (Head of Strategy / Poke)
I thought I might put my money where my mouth is. I keep whining that young people are not in touch with some essential books on advertising that have helped me shape the way I practise my trade today, but I never did anything about it. So I am starting here the ultimate books to read list. I will add to it as I get suggestions and as more good books get written.
Ola Olusoga (Co-founder / Populum)
Like Charlie Munger once said: “I’ve long believed that a certain system - which almost any intelligent person can learn - works way better than the systems most people use [to understand the world]. What you need is a latticework of mental models in your head. And, with that system, things gradually fit together in a way that enhances cognition. Just as multiple factors shape every system, multiple mental models from a variety of disciplines are necessary to understand that system". You can read this book to start building a "latticework of mental models in your head".
Garrett Moon (CEO & Co-Founder / CoSchedule)
Ogilvy On Advertising by David Ogilvy and My Life In Advertising by Claude Hopkins for old-school marketing smarts.
Christopher Lochhead (Host / Legends and Losers Podcast)
This is a business classic. Ogilvy lays down principles that are timeless and his no-BS style made a big impact on me as a young man.
Park Howell (Founder / The Business of Story)
This is one of the books I recommend to people looking for a career in advertising.
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.