This book has 2 recommendations

Seth Godin (Author / )

Very old, very good. If you're doing any advertising, you have a professional obligation to read this.

Garrett Moon (CEO & Co-Founder / CoSchedule)

Ogilvy On Advertising by David Ogilvy and My Life In Advertising by Claude Hopkins for old-school marketing smarts.

Amazon description

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

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Claude C. Hopkins