This book has 3 recommendations
Andra Zaharia (Freelance Content Marketer / The Content Habit)
While I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read [...] Lateral Thinking.
Tudor Mihailescu (Finance and Business Enablement Manager / )
Beyond communication, CFO needs to learn to influence effectively, get people to contribute so that they buy in. Again, this is a vast space, some of my personal favourites being Who Moved My Cheese (Johnson), Lateral Thinking (de Bono), The Art of Asking (Palmer).
Faisal Amin (Co-Founder / Fruitbowl Digital)
I believe reading is a habit that must be inculcated irrespective of the career paths. Below mentioned are a few of my favourites that can hopefully bring wisdom to aspiring entrepreneurs.
- Lateral thinking by Edward de Bono
- 7 habits of highly effective people by Stephen R. Covey
- The lean startup by Eric Ries
- Rich Dad Poor Dad by Robert Kiyosaki
- Freakonomics by Stephen J. Dubner and Steven Levitt
The first practical explanation of how creativity works, this results-oriented bestseller trains listeners to move beyond a vertical mode of thought to tap the potential of lateral thinking.