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Steve Jobs (Founder / Apple)

In that first year at Reed, Jobs also read "Diet for a Small Planet," a book about protein-rich vegetarianism that went on to sell three million copies. It was a breakthrough. "That's when I pretty much swore off meat for good," Jobs told Isaacson.

Amazon description

Here again is the extraordinary bestselling book that taught America the social and personal significance of a new way of eating-- one that remains a complete guide for eating well in the 90s. Featuring: simple rules for a healthy diet; a streamlined, easy-to-use format; delicious food combinations of protein-rich meals without meat; hundreds of wonderful recipes, and much more.

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Frances Moore Lappe

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